What Is ElevenLabs? The Full Product Map
- Map the eight core product areas of the ElevenLabs platform
- Distinguish between ElevenCreative (studio) and ElevenAgents (conversational AI)
- Identify which pricing tier unlocks Professional Voice Cloning and Dubbing Studio
One Platform, Many Voice Tools
ElevenLabs started as a text-to-speech tool. By 2026 it had grown into a full voice AI platform covering eight distinct product areas: text to speech, voice cloning, multi-speaker dialogue, dubbing and localisation, sound effects, music generation, speech to text, and conversational voice agents. Each product is useful on its own, and they are designed to work together inside a unified studio.
Understanding the product map before you start saves a lot of confusion. When someone says "I used ElevenLabs to dub a YouTube video," they are describing a very different workflow from someone who "used ElevenLabs to add a voice to their customer support chatbot." Both are ElevenLabs — just different corners of it.
The Core Products
Text to Speech (TTS) — Convert written text into natural-sounding speech. Choose from 3,000+ voices in the Voice Library, or use your own cloned voice. The flagship use case: narration, audiobooks, video voiceover, accessibility.
Voice Cloning — Create a digital replica of any voice. Instant Voice Cloning works with under two minutes of audio. Professional Voice Cloning fine-tunes a dedicated model for near-indistinguishable results and needs more training data.
Text to Dialogue — Generate multi-speaker conversations from a script. Each line can use a different voice and include audio tags like [laughing] or [whispering] for expressive, pre-rendered dialogue.
Dubbing Studio — Upload a video, pick a target language, and ElevenLabs translates the audio while preserving each speaker's vocal character. The studio mode gives you an editable transcript before final render.
Sound Effects — Describe a sound in plain language and generate it as a high-quality audio clip. Duration ranges from 0.1 to 30 seconds.
Music — Generate original music tracks from a text description. Available inside ElevenCreative and the API.
Scribe (Speech to Text) — Transcribe audio in 90+ languages with word-level timestamps and speaker diarisation. The real-time variant targets live transcription with under 150 ms latency.
ElevenAgents — Build and deploy conversational voice agents without writing a full backend. A visual builder lets you define agent behaviour, connect to external APIs, and deploy to phone, web chat, or WhatsApp.
ElevenCreative: The Browser Studio
ElevenCreative is the browser-based production studio that brings TTS, sound effects, music, and video together in a single timeline editor. Studio 4.0 (September 2026) added generative editing directly on the timeline — you can describe a change and the model applies it. It is the best entry point if you are producing audio content rather than building software.
Pricing at a Glance
Credits are consumed by every generation — roughly 1 credit per character of TTS at standard quality. Check the current pricing page before committing, as credit rates vary by model and product area.
Try This
Go to elevenlabs.io and create a free account. Explore the left navigation: notice the separate sections for Speech, Voices, Studio, and Agents. Click into each one and read the brief product description. By the time you finish this track you will have used every section. For now, just get familiar with the layout.
- ElevenLabs covers eight product areas: TTS, voice cloning, dialogue, dubbing, sound effects, music, speech to text, and conversational agents
- ElevenCreative is the browser studio for long-form audio production; ElevenAgents is the platform for building voice-powered chatbots and phone agents
- Professional Voice Cloning and Dubbing Studio both require the Creator plan ($22/month) or higher