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About Pictory
Pictory is an AI video creation platform that transforms existing content — blog posts, articles, scripts, webinars, and podcasts — into professional videos automatically. Paste a URL or text, and Pictory's AI identifies key points, generates a storyboard, matches relevant stock footage, and produces a complete video with captions and voiceover. It is purpose-built for content repurposing at scale.
Updated 6/24/2026
Key Features
- Article-to-Video — Paste a blog post or article URL and Pictory automatically generates a video with relevant visuals, captions, and voiceover
- Script-to-Video — Enter a script or text prompt and Pictory builds a complete video with scene-by-scene storyboarding
- Webinar and Podcast Clipping — Upload long-form recordings and AI identifies highlight moments to create short social media clips
- AI Avatars — Add digital presenters that narrate your content using AI voices for a professional on-camera feel
- Automatic Captioning — AI generates accurate captions and subtitles for accessibility and social media viewing
- Brand Customization — Upload brand fonts, colors, and logos; every video follows your established visual identity
- AI Studio — Generate custom imagery and visuals using AI when stock options do not fit your needs
- Stock Library — Access millions of stock video clips, images, and music tracks for video production
- Zapier Integration — Automate video creation and distribution workflows with Zapier connections
- Chrome Extension — Generate videos directly from any webpage with the Pictory Chrome extension
Pricing Structure
- Starter — $25/month — 30 videos per month, 10 minutes per video, basic AI features, automatic captions.
- Professional — $49/month — 60 videos per month, 30 minutes per video, AI avatars, brand kit, AI Studio, priority rendering.
- Teams — $119/month — Unlimited videos, unlimited duration, team collaboration, shared brand kits, advanced analytics.
- Enterprise — Custom — Custom video volumes, dedicated support, SSO, API access, custom integrations.
Why People Use It
Pictory is the go-to tool for content marketers who need to multiply their existing content library into video format. Instead of manually creating videos from scratch, Pictory automates the entire repurposing workflow — turning a blog post into a YouTube video, a webinar into social clips, or a podcast into a visual summary in minutes. For content teams producing high volumes of written content, Pictory delivers measurable efficiency gains with minimal manual effort.
See Pictory in Action
