About Magic Hour
Magic Hour brings AI video generation, image creation, and image editing into a browser-based studio for creators, marketers, and teams. Turn text or photos into video, restyle footage, animate talking photos, and generate or edit images. Supported core tools are free to try; usage, export resolution, and watermark limits depend on the tool and plan. Paid plans provide additional capacity. Developers can build repeatable media workflows using the REST API and official SDKs. Updated 9/15/2026.
Key Features
- AI video generation — text-to-video, image-to-video, and video-to-video with multiple model choices
- AI image generation and editing — generate images from prompts, edit with reference images
- Talking photos and lip sync — animate portraits with audio and create talking video avatars
- Face swap and virtual try-on — swap faces in videos and customize appearances
- 100+ tools and models — browse and choose from a wide library of AI tools by task
- Template library — 10,000+ templates for quick campaign and content creation
- Free to try — no credit card required; core tools accessible without signup
- REST API and SDKs — Python, Node, Go, and Rust SDKs for automated media workflows
- Batch production for teams — campaign asset creation at scale with one account balance
- No signup needed for free tools — start creating in seconds with zero friction
Pricing Structure
- Free — $0 — Try supported core tools free; no credit card required; export resolution and watermark limits vary by tool
- Pro — Contact for pricing — Higher resolution exports, faster queues, watermark-free outputs, and priority model access
Why People Use It
Magic Hour is a comprehensive AI video and image studio offering 100+ free tools for video generation, image editing, talking photos, and face swapping. It supports text-to-video, image-to-video, and creative workflows with a free tier requiring no signup, plus a REST API and SDKs for developers building automated media pipelines.
See Magic Hour in Action
