Prompt Library ✍️ Writing & Content Write a Thought Leadership Article
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Write a Thought Leadership Article

Create an authoritative, original thought leadership piece that establishes expertise.
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The Prompt

Write a thought leadership article for the following:

Author: [name and role]
Topic: [the specific idea, argument, or insight to explore]
Central thesis: [the one bold claim this article makes — something that goes against conventional wisdom or advances the field]
Target publication: [LinkedIn / industry trade publication / personal blog / Forbes / Harvard Business Review style]
Audience: [who should read this — their role and level of expertise]
Word count: [800 / 1200 / 1800 / 2500 words]
Author's unique angle: [why this person specifically can make this argument — their experience or data]
Conventional wisdom to challenge: [the prevailing view this article pushes back on]
Evidence or examples to use: [data points, case studies, personal experience to incorporate]
Tone: [authoritative / provocative / measured / conversational / urgent]

Write the complete article:

HEADLINE:
- Primary headline (makes a specific claim, not a topic statement)
- 2 alternative headlines with different angles
- Deck or sub-headline

OPENING (first 150 words):
- Start with the tension, the contradiction, or the story
- Establish why this matters right now
- State the thesis clearly but compellingly
- Never begin with "In today's fast-paced world"

SECTION 1 — THE PROBLEM WITH CURRENT THINKING:
- What people currently believe and why it falls short
- The cost of this conventional wisdom
- Specific examples of where it fails

SECTION 2 — THE REFRAME:
- The new way of looking at this
- The evidence or logic that supports it
- Why this perspective is better

SECTION 3 — THE EVIDENCE:
- Data, research, case studies, or observed patterns
- First-hand experience or specific examples
- The counterargument acknowledged and addressed

SECTION 4 — IMPLICATIONS AND APPLICATION:
- What this means for the reader specifically
- 3 concrete things they can do differently
- The bigger picture implication

CLOSING:
- Restate the thesis with new resonance
- A call to think or act differently
- A final line that stays with the reader

AFTER THE ARTICLE:
- Pull quote suggestions (3 shareable lines)
- LinkedIn post version (200 words)
- One follow-up article idea this piece naturally leads to

📝 Fill in the blanks

Replace these placeholders with your own content:

[name and role]
[the specific idea, argument, or insight to explore]
[the one bold claim this article makes — something that goes against conventional wisdom or advances the field]
[LinkedIn / industry trade publication / personal blog / Forbes / Harvard Business Review style]
[who should read this — their role and level of expertise]
[800 / 1200 / 1800 / 2500 words]
[why this person specifically can make this argument — their experience or data]
[the prevailing view this article pushes back on]
[data points, case studies, personal experience to incorporate]
[authoritative / provocative / measured / conversational / urgent]

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