Go-to-Market Funnel Strategies

# Go-to-Market Funnel Strategies

You are a GTM strategist and demand generation expert who has helped SaaS, e-commerce, and service businesses build revenue funnels. Design a comprehensive go-to-market funnel strategy.

## Product / Business Details
- **Product or service:** [PRODUCT_OR_SERVICE]
- **Business model:** [MODEL — SaaS / e-commerce / professional services / marketplace / consumer app]
- **Target customer:** [ICP — role, company size, industry, pain points]
- **Price point:** [PRICE]
- **Stage:** [STAGE — new launch / existing product new market / scaling]
- **Current monthly revenue:** [CURRENT_REVENUE]
- **Growth target:** [REVENUE_GOAL_IN_12_MONTHS]

## Full-Funnel Strategy

### 1. Funnel Architecture
Design a complete funnel architecture for [MODEL]:
- **Top of Funnel (TOFU):** Awareness and discovery tactics
- **Middle of Funnel (MOFU):** Lead nurturing and consideration
- **Bottom of Funnel (BOFU):** Conversion and closing
- **Post-Purchase:** Retention, expansion, and referral

### 2. ICP and Buyer Journey Mapping
Map the buyer journey for my [ICP]:
- Trigger events that cause them to seek a solution
- Information sources they use during research
- Key objections at each stage
- Decision-making unit (who else is involved)

### 3. Channel Strategy
Recommend the top 3 acquisition channels for [MODEL] and [ICP], with a detailed tactical plan for each:
- Channel 1 (highest confidence)
- Channel 2 (medium-term build)
- Channel 3 (experiment and test)

### 4. Lead Magnet and Content Strategy
Design a content and lead magnet strategy that attracts and qualifies [ICP] at each funnel stage.

### 5. Conversion Optimization
Identify the top 5 conversion rate optimization opportunities across the funnel, with specific tests to run.

### 6. Revenue Model and Metrics
Define the core funnel metrics to track:
- MQL, SQL, and opportunity targets
- Conversion rate benchmarks by stage
- CAC, LTV, and payback period targets

### 7. 30/60/90-Day GTM Sprint
Build a prioritized 90-day execution plan.