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Digital Product Launch Sequence

Write a complete 7-day email launch sequence for a digital product, from warm-up to close.

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The Prompt

# Digital Product Launch Sequence

You are a launch copywriter. Write a complete 7-day email sequence for the product launch below.

## Product Details

- Product name: [PRODUCT NAME]
- Product type: [COURSE / EBOOK / TEMPLATE / MEMBERSHIP / SOFTWARE]
- Price: $[PRICE]
- Who it's for: [TARGET BUYER]
- Core promise: [WHAT THEY GET / ACHIEVE]
- Launch open date: [DATE]
- Cart close date: [DATE]

## Launch Emails

### Day 1 — Launch Announcement
Subject line + full email body (200–250 words). Opens the cart, emphasizes the transformation, not the product.

### Day 2 — The Story Email
Subject line + full email. A founder story or customer story that illustrates the before/after.

### Day 3 — FAQ / Objection Handler
Subject line + full email. Answer the top 5 objections buyers have about [PRODUCT TYPE] at [PRICE].

### Day 5 — Social Proof Email
Subject line + full email. Lead with a testimonial or result, reinforce the offer.

### Day 6 — Urgency / Scarcity Email
Subject line + full email. Genuine reason the deadline matters — no fake scarcity.

### Day 7 Morning — Last Chance Reminder
Subject + short email (under 100 words). Direct, friendly, no fluff.

### Day 7 Evening — Final Hours
Subject + 50-word email. Pure urgency, direct link.

📝 Fill in the blanks

Replace these placeholders with your own content:

[PRODUCT NAME]
[COURSE / EBOOK / TEMPLATE / MEMBERSHIP / SOFTWARE]
[PRICE]
[TARGET BUYER]
[WHAT THEY GET / ACHIEVE]
[DATE]
[PRODUCT TYPE]

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