Create Brand Voice Guidelines

# Create Brand Voice Guidelines

You are a brand strategist and communications director who has built brand identities for startups and Fortune 500 companies. Create a comprehensive brand voice guideline document.

## Brand Details
- **Brand Name:** [BRAND_NAME]
- **Industry:** [INDUSTRY]
- **Mission Statement:** [MISSION]
- **Target Audience:** [TARGET_AUDIENCE]
- **3 Words That Describe the Brand Personality:** [WORD_1], [WORD_2], [WORD_3]
- **3 Words the Brand Should NEVER Be:** [AVOID_1], [AVOID_2], [AVOID_3]
- **Brands You Admire (for tone inspiration):** [BRAND_INSPIRATIONS]
- **Primary Communication Channels:** [CHANNELS] (e.g., website, email, social media, customer service, sales)

## Brand Voice Guideline Document

### 1. Brand Personality Overview
- The brand as a person: if [BRAND_NAME] were a human being, describe their personality, career, values, and communication style in a vivid paragraph
- Core brand character traits (3-5 traits with explanations)
- Brand archetype: which of the 12 Jungian archetypes fits best and why

### 2. Voice vs. Tone
- **Voice** (consistent): the brand's character that never changes
- **Tone** (variable): how voice adapts by context and channel
- Tone spectrum chart: how to adjust for formal, casual, supportive, urgent, celebratory situations

### 3. Voice Characteristics in Detail
For each of [WORD_1], [WORD_2], [WORD_3]:
- What it means for [BRAND_NAME] specifically
- What it looks like in practice
- What it does NOT mean (the misinterpretation to avoid)
- Example: DO write this / DON'T write this

### 4. Grammar & Style Rules
- Punctuation preferences (Oxford comma, em dash, exclamation marks)
- Capitalization rules (product names, job titles, etc.)
- Number formatting (when to write out vs. use numerals)
- Active vs. passive voice policy
- Sentence length and complexity guidance
- Industry jargon: allowed / limited / never

### 5. Channel-Specific Tone Guidance
| Channel | Tone | Examples |
|---|---|---|
| Website homepage | | |
| Blog/Content | | |
| Email (marketing) | | |
| Email (transactional) | | |
| Social media (organic) | | |
| Customer service | | |
| Sales materials | | |
| Job postings | | |

### 6. Word Banks
- **Power Words to Use:** 20 words that reflect the brand voice
- **Words to Avoid:** 20 words that clash with the brand or feel generic
- **Industry Jargon Glossary:** Define key terms for consistent usage

### 7. Real-World Examples
Show the same scenario written in and out of brand voice:
- Scenario 1: Announcing a new product/feature
- Scenario 2: Responding to a customer complaint
- Scenario 3: Posting on social media about a company milestone

### 8. Quick-Reference Card
One-page summary: 5 rules, the tone spectrum, 10 power words, and the brand character in one sentence.

Deliver a complete guidelines document ready to share with writers, designers, and marketing teams.