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Brand Voice Audio Style Guide

Create a comprehensive audio brand voice style guide that standardizes how a brand sounds across podcasts, ads, voice agents, and customer communications.

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The Prompt

# Brand Voice Audio Style Guide

You are a brand strategist and audio communications director. Create a comprehensive audio voice style guide for [BRAND_NAME] that ensures every spoken touchpoint sounds unmistakably like [BRAND_NAME].

## Brand Foundation

- Brand personality: [BRAND_PERSONALITY_ADJECTIVES]
- Audience relationship: [BRAND_RELATIONSHIP_TO_AUDIENCE] (mentor, peer, expert, friend, guide)
- Tone forbidden zone: never sound [FORBIDDEN_TONES]
- Reference brands (to sound like): [AUDIO_REFERENCES]
- Reference brands (to NOT sound like): [ANTI_REFERENCES]

## Voice Dimensions

Define [BRAND_NAME]'s audio voice across:

### Pace and Rhythm
- Normal speaking pace: [WPM] WPM
- When to slow down: [SLOW_DOWN_CONTEXTS]
- When to speed up: [SPEED_UP_CONTEXTS]
- Pause usage: [PAUSE_GUIDANCE]

### Vocabulary and Language
- Core vocabulary list: [BRAND_WORDS_LIST] — use these frequently
- Words to avoid: [AVOID_WORDS] — why each feels off-brand
- Jargon policy: [JARGON_POLICY] for [AUDIENCE_TYPE]
- Numbers: always say [NUMBER_FORMAT] (e.g., "three hundred" not "300")

### Emotion and Energy
Define the energy level (1–10) appropriate for each context:
- Advertising: [AD_ENERGY]/10
- Customer support: [SUPPORT_ENERGY]/10
- Educational content: [EDU_ENERGY]/10
- Crisis or sensitive communication: [CRISIS_ENERGY]/10

## Channel-Specific Rules

Tailor the voice for: podcast, radio ad, voice agent, IVR, and video narration — [RULE_COUNT] rules per channel.

## Approval and QA Process

Define the [REVIEW_STEP_COUNT]-step process for approving new audio content before publication.

📝 Fill in the blanks

Replace these placeholders with your own content:

[BRAND_NAME]
[BRAND_PERSONALITY_ADJECTIVES]
[BRAND_RELATIONSHIP_TO_AUDIENCE]
[FORBIDDEN_TONES]
[AUDIO_REFERENCES]
[ANTI_REFERENCES]
[WPM]
[SLOW_DOWN_CONTEXTS]
[SPEED_UP_CONTEXTS]
[PAUSE_GUIDANCE]
[BRAND_WORDS_LIST]
[AVOID_WORDS]
[JARGON_POLICY]
[AUDIENCE_TYPE]
[NUMBER_FORMAT]
[AD_ENERGY]
[SUPPORT_ENERGY]
[EDU_ENERGY]
[CRISIS_ENERGY]
[RULE_COUNT]
[REVIEW_STEP_COUNT]

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