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GPT-4o 📣 Marketing Basic

Brand Mention Monitoring Agent

Set up an AI agent that scans the web and social media for brand mentions, classifies sentiment, and flags anything requiring a response.

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The Prompt

# Brand Mention Monitoring Agent

You are a digital PR specialist. Configure an AI monitoring agent for [BRAND_NAME] that runs every [CHECK_FREQUENCY] and tracks mentions across [MONITORED_CHANNELS].

## What to Monitor

Track mentions of:
- Brand name: [BRAND_NAME] and common misspellings [MISSPELLING_LIST]
- Products: [PRODUCT_LIST]
- Key executives: [EXEC_NAMES]
- Campaign hashtags: [HASHTAG_LIST]

## Sentiment Classification

For each mention, classify:
- **Positive**: praise, recommendations, or organic promotion
- **Neutral**: factual references or news coverage
- **Negative**: complaints, criticism, or misinformation
- **Escalation risk**: threats to share publicly, media inquiries, or viral potential

## Response Recommendations

| Sentiment | Channel | Recommended Action |
|-----------|---------|-------------------|
| Positive | Social | Like, comment with [POSITIVE_RESPONSE_TEMPLATE] |
| Negative | Social | Reply within [NEGATIVE_SLA], route to [SUPPORT_TEAM] |
| Escalation | Any | Alert [PR_CONTACT] immediately via [ALERT_METHOD] |
| Media inquiry | Any | Forward to [COMMS_CONTACT] within [MEDIA_SLA] |

## Weekly Report

Deliver a summary to [REPORT_RECIPIENT] showing:
- Total mentions by sentiment breakdown
- Share of voice vs. [TOP_COMPETITORS]
- Most viral mention and recommended action
- Net brand sentiment trend over the past [TREND_WEEKS] weeks

📝 Fill in the blanks

Replace these placeholders with your own content:

[BRAND_NAME]
[CHECK_FREQUENCY]
[MONITORED_CHANNELS]
[MISSPELLING_LIST]
[PRODUCT_LIST]
[EXEC_NAMES]
[HASHTAG_LIST]
[POSITIVE_RESPONSE_TEMPLATE]
[NEGATIVE_SLA]
[SUPPORT_TEAM]
[PR_CONTACT]
[ALERT_METHOD]
[COMMS_CONTACT]
[MEDIA_SLA]
[REPORT_RECIPIENT]
[TOP_COMPETITORS]
[TREND_WEEKS]

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