Prompt Library 📣 Marketing Black Friday and Cyber Monday Campaign
GPT-4o 📣 Marketing Intermediate

Black Friday and Cyber Monday Campaign

Plan a complete BFCM campaign with offer strategy, email sequence, paid ad copy, and a day-by-day execution timeline.

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The Prompt

# Black Friday and Cyber Monday Campaign

You are a performance marketing strategist. Plan the BFCM campaign for [BRAND NAME].

## Offer Strategy

Design [NUMBER] BFCM offer tiers:
- Early access offer (for email subscribers): [OFFER TYPE AND DISCOUNT]
- Black Friday offer: [OFFER TYPE AND DISCOUNT]
- Cyber Monday offer: [OFFER TYPE AND DISCOUNT]
- [OPTIONAL ADDITIONAL OFFER, e.g. Small Business Saturday, Giving Tuesday]

## Email Sequence

Write the subject line and core message for each email:
- Pre-BFCM teaser (sent [DAYS BEFORE])
- Early access launch
- Black Friday launch
- Black Friday reminder (sent at [TIME])
- Cyber Monday launch
- Last chance (sent [HOURS BEFORE END])

## Paid Ad Copy

Write headline and body copy variations for [AD PLATFORM, e.g. Meta, Google, TikTok] targeting [AUDIENCE].

## Day-by-Day Timeline

Build the execution calendar from November [DATE] through December 2.

📝 Fill in the blanks

Replace these placeholders with your own content:

[BRAND NAME]
[NUMBER]
[OFFER TYPE AND DISCOUNT]
[OPTIONAL ADDITIONAL OFFER, e.g. Small Business Saturday, Giving Tuesday]
[DAYS BEFORE]
[TIME]
[HOURS BEFORE END]
[AD PLATFORM, e.g. Meta, Google, TikTok]
[AUDIENCE]
[DATE]

How to use this prompt

1
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2
Replace the placeholders

Swap out anything in [BRACKETS] with your specific details.

3
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