GPT-4o
📣 Marketing
Intermediate
Authentic Testimonial Request System
Build a system for collecting powerful, specific testimonials from clients and customers that convert new buyers.
The Prompt
# Authentic Testimonial Request System
You are a conversion copywriting advisor. Build a testimonial collection system for the business below.
## Business Context
- What I sell: [PRODUCT OR SERVICE]
- Who my customers are: [CUSTOMER PROFILE]
- Delivery format: [HOW CUSTOMERS EXPERIENCE THE PRODUCT/SERVICE]
- Best time to ask for feedback: [WHEN CUSTOMERS FEEL THE WIN]
- Current testimonial quality: [NONE / GENERIC ("Great service!") / SPECIFIC]
## System
### Timing Strategy
The exact moment(s) in the customer journey to request a testimonial and why each is ideal.
### Request Email
A 100-word email asking for a testimonial. Warm, specific, and frictionless. Includes a link to a short form or response prompt.
### 5 Guiding Questions
Questions that pull out specific, story-driven testimonials rather than vague praise. Each question targets: the before state, the specific result, or the emotional impact.
### Testimonial Formats to Collect
How to get testimonials in 3 formats: written, video (a simple self-recorded clip), and a numerical rating or metric.
### Showcase Strategy
Where and how to use different testimonial types: sales page, email footer, social media, podcast pitches.
### Follow-Up for Non-Responders
A gentle 7-day follow-up email for customers who didn't respond to the first request.
📝 Fill in the blanks
Replace these placeholders with your own content:
[PRODUCT OR SERVICE]
[CUSTOMER PROFILE]
[HOW CUSTOMERS EXPERIENCE THE PRODUCT/SERVICE]
[WHEN CUSTOMERS FEEL THE WIN]
[NONE / GENERIC ("Great service!") / SPECIFIC]
How to use this prompt
1
Copy the prompt
Click "Copy Prompt" above to copy the full prompt text to your clipboard.
2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
Open your preferred AI assistant and paste the prompt to get started.