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About Luma AI
Luma AI is a creative AI platform that generates, transforms, and coordinates media across image, video, and audio. Its flagship products include Dream Machine for video generation, Ray3 for reasoning-based video, and Genie for 3D generation. Luma's Uni-1 is the first unified understanding and generation model, designed for builders shipping in production. Trusted by creative teams at Publicis Groupe, Serviceplan, and Mazda.
Updated 6/24/2026
Key Features
- Dream Machine — AI video generation from text and images with coherent motion and realistic details
- Ray3 — World's first reasoning video model and HDR model, designed to tell stories with logical event sequences
- Ray3.14 — New generation video model with fast coherent motion and ultra-realistic details
- Genie — AI 3D generation from text descriptions
- Uni-1 — First unified understanding and generation model for multimodal creative work
- Uni-1.1 API — Production-ready API for builders shipping creative AI in production
- Creative Agents — AI agents that generate, transform, and coordinate media across image, video, and audio
- Image Generation — AI-powered image creation from text prompts
- Video Transformation — Transform existing video with AI effects and style transfer
- Research Lab — Pushing the boundaries of multimodal general intelligence
Pricing Structure
- Free — $0/month — Limited generations across Dream Machine, Ray3, and Genie. Basic API access.
- Pro — $24/month — More generations, faster rendering, full API access, commercial use rights.
- Team — $72/month — Everything in Pro plus team collaboration, shared credits, priority rendering.
- Enterprise — Custom — Custom volumes, dedicated support, SLA, private deployment, custom models.
Why People Use It
Luma AI is at the frontier of creative AI, building unified models that understand and generate across image, video, and 3D. While competitors focus on single modalities, Luma's Uni-1 model represents the future — a single AI that can reason about and create any type of media. For creative teams and builders who want to integrate cutting-edge AI into their workflows, Luma delivers state-of-the-art quality with production-ready APIs.
See Luma AI in Action
