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About Lavender
Lavender is an AI-powered email coach that analyzes your emails and provides real-time feedback to improve response rates. Built on billions of analyzed emails, Lavender scores your email structure, personalization, and tone before you send, and its AI assistant Ora can draft entire cold emails that sound like they were written by a top salesperson. Trusted by sales teams at companies like Twilio, Deel, and Clari.
Updated 6/24/2026
Key Features
- Email Scoring — Analyzes your email before sending with scores for structure, personalization, length, and tone based on billions of data points
- AI Email Coach — Real-time suggestions to improve subject lines, opening lines, call-to-action, and overall email effectiveness
- Ora AI Sales Agent — AI that drafts complete cold emails personalized to your prospect, backed by billions of email data points
- Team Analytics — Track team-wide email performance metrics including response rates, reply sentiment, and coaching impact
- Shared Templates — Create and share proven email templates across your team for consistent outreach
- CRM Integration — Works with your existing CRM to pull prospect data for personalized email generation
- Sales Email Certification — Free Email Wizard certification program to train your team on data-driven email best practices
- SOC2 and GDPR Compliant — Enterprise-grade security and privacy compliance for sales organizations
Pricing Structure
- Free — $0/month — 5 emails per month, basic email scoring, limited AI coaching.
- Starter — $29/month — Email scoring, AI coaching, basic analytics, unlimited emails.
- Pro — $49/month — Advanced personalization, detailed analytics, priority support, Ora AI email generation.
- Teams — $69/user/month — Team analytics, shared templates, collaboration features, team-wide coaching insights.
Why People Use It
Lavender is the only email tool that combines AI coaching with billions of real email data points to actually improve your response rates. Sales teams using Lavender report writing emails in half the time and getting twice as many replies. The AI assistant Ora takes it further by generating complete, personalized cold emails that match your brand voice and outreach strategy.
See Lavender in Action
