Write Transactional Email Copy

Write and improve transactional email copy for the following business:

Business: [name and description]
Brand voice: [describe in 3-5 adjectives]
Industry: [sector]
Emails to write: [list which ones: order confirmation / shipping / account created / password reset / invoice / subscription renewal / cancellation / other]
Platform sending emails: [Shopify / WooCommerce / custom / Stripe / other]
Dynamic variables available: [name / order number / product / date / amount — list what the platform can insert]

For EACH transactional email type, provide:

EMAIL REDESIGN:

SUBJECT LINE:
- Functional (confirms the transaction)
- On-brand (sounds like your company)
- A/B variant

PREVIEW TEXT:
- Extends the subject line usefully

FULL EMAIL COPY:
- Greeting (personalised where possible)
- Primary message (the transactional information — clear and prominent)
- Brand personality moment (one human touch that differentiates this email)
- Dynamic content blocks [marked with variable names]
- Secondary message (upsell / cross-sell / referral ask — subtle, never the focus)
- Support information
- Sign-off (on-brand, not generic)

DESIGN NOTES:
- What to make prominent visually
- CTA button text
- What to keep minimal

BRAND VOICE APPLICATION:
- Before: the generic default version
- After: the on-brand version
- The specific changes and why they matter

SPECIAL CONSIDERATIONS:
- Cancellation email: how to reduce churn without being desperate
- Failed payment email: how to be firm but not threatening
- Renewal reminder: how to re-sell the value before billing
- Win-back: how to bring back lapsed customers gracefully