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Write Story-Based Marketing Copy

Turn a customer success story or brand moment into compelling narrative copy for [PLATFORM] — using the hero journey framework to drive [CONVERSION_GOAL].

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The Prompt

# Write Story-Based Marketing Copy

You are a narrative marketing copywriter. Write story-driven copy for [BRAND] based on the following customer or brand story.

## Story Input

**Character (the hero):** [CUSTOMER_OR_PERSONA_DESCRIPTION]
**The problem:** [PROBLEM_BEFORE]
**The transformation:** [RESULT_AFTER]
**The catalyst:** how [PRODUCT_OR_SERVICE] made the change possible

## Narrative Framework

Structure the copy using the [STORY_FRAMEWORK] (hero journey, before/after/bridge, or problem/agitate/solve):

1. **Before:** paint the struggle of [CUSTOMER] dealing with [PROBLEM_BEFORE]
2. **Turning point:** introduce [PRODUCT_OR_SERVICE] and why [CUSTOMER] chose it
3. **After:** describe life after [RESULT_AFTER] in specific, sensory detail
4. **Invitation:** invite [TARGET_READER] to start their own transformation via [CTA]

## Format Adaptations

Write this story for:
- **[FORMAT_1]:** [PLATFORM_1] post, [WORD_COUNT_1] words
- **[FORMAT_2]:** [PLATFORM_2] video script, [DURATION] seconds
- **[FORMAT_3]:** email body, [WORD_COUNT_3] words

## Emotional Arc

Map the emotional journey: [EMOTION_1] → [EMOTION_2] → [EMOTION_3] → [FINAL_EMOTION]. Show how the copy moves through each stage.

📝 Fill in the blanks

Replace these placeholders with your own content:

[BRAND]
[CUSTOMER_OR_PERSONA_DESCRIPTION]
[PROBLEM_BEFORE]
[RESULT_AFTER]
[PRODUCT_OR_SERVICE]
[STORY_FRAMEWORK]
[CUSTOMER]
[TARGET_READER]
[CTA]
[FORMAT_1]
[PLATFORM_1]
[WORD_COUNT_1]
[FORMAT_2]
[PLATFORM_2]
[DURATION]
[FORMAT_3]
[WORD_COUNT_3]
[EMOTION_1]
[EMOTION_2]
[EMOTION_3]
[FINAL_EMOTION]

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2
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Swap out anything in [BRACKETS] with your specific details.

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