Write a Social Media Audit

Conduct a complete social media audit for the following:

Brand or creator: [name]
Platforms to audit: [list all active platforms]
Business goals: [what social media should be achieving for this person or brand]
Current posting frequency: [how often on each platform]
Current average engagement rate: [likes+comments / followers — if known]
Top performing content (describe): [what has worked best]
Worst performing content (describe): [what has flopped]
Main competitors: [2-3 competitors to benchmark against]
Audience demographics: [what you know about your followers]
Monthly budget for social: [ads spend / tools / content creation]

Conduct the audit across every dimension:

PROFILE AND BRANDING AUDIT:
- Visual consistency across platforms (score 1-10)
- Bio and description quality (score 1-10)
- Profile photo and header quality
- Link strategy (what is in bio and why)
- First impression assessment
- Specific fixes for each platform

CONTENT AUDIT:
- Content mix analysis (what percentage is each type)
- Educational vs promotional ratio
- Content quality assessment
- Consistency of voice and tone
- Best and worst content patterns
- Content that could be repurposed or updated

ENGAGEMENT AUDIT:
- Current engagement rates vs platform benchmarks
- Response rate to comments and DMs
- Community building efforts assessment
- Hashtag strategy effectiveness
- Posting time optimisation

AUDIENCE AUDIT:
- Audience quality (real vs bot / engaged vs passive)
- Audience-content alignment (are the right people following)
- Geographic and demographic fit
- Audience growth rate assessment

COMPETITOR BENCHMARKING:
For each competitor:
- Follower count and growth
- Engagement rates
- Content strategy observations
- What they do better
- Opportunities they are missing that you could take

PLATFORM-BY-PLATFORM SCORECARD:
For each platform (score 1-10 with commentary):
- Profile optimisation
- Content quality
- Consistency
- Engagement
- Growth trajectory
- ROI on time invested

PRIORITISED ACTION PLAN:
- Quick wins (fix this week)
- Medium-term improvements (next 30 days)
- Strategic changes (next 90 days)
- Platforms to double down on
- Platforms to reduce or abandon
- The single change with the biggest potential impact