Write a Social Media Ad Strategy

Build a complete paid social advertising strategy for the following:

Business: [name and what it does]
Advertising goal: [awareness / traffic / leads / conversions / retargeting / all]
Monthly ad budget: [total amount]
Primary platform: [Facebook/Instagram / TikTok / LinkedIn / Pinterest / Twitter/X]
Secondary platforms: [others to test]
Target audience: [demographics, interests, behaviours, job titles]
Offer being promoted: [product / service / lead magnet / event / other]
Average order/deal value: [amount]
Current conversion rate (if known): [website or landing page conversion %]
Existing assets: [videos / images / testimonials / product photos available]

Deliver a complete advertising strategy:

FUNNEL ARCHITECTURE:
- Awareness campaigns (cold audiences)
- Consideration campaigns (engaged or similar audiences)
- Conversion campaigns (warm and retargeting audiences)
- Retention campaigns (existing customers)
- Budget split recommendation across funnel stages

AUDIENCE STRATEGY:
- Cold audience targeting (detailed interests, behaviours, demographics)
- Lookalike audience strategy (who to build lookalikes from)
- Retargeting audiences (website visitors, video viewers, engagers, customer lists)
- Exclusion audiences (who to exclude and why)
- Audience testing methodology

CREATIVE STRATEGY:
- Creative types to test (video / static / carousel / UGC)
- Hook testing approach
- Creative refresh cadence (when to change creatives)
- Ad fatigue signals to watch for
- Brief template for each ad type

CAMPAIGN STRUCTURE:
- Campaign objective settings per funnel stage
- Ad set structure and budget allocation
- Ad naming convention
- A/B test framework

LANDING PAGE STRATEGY:
- Landing page requirements for this offer
- Alignment between ad and landing page
- CRO recommendations

MEASURING AND OPTIMISING:
- KPIs at each funnel stage
- When to pause an underperforming ad
- Scaling criteria (when and how to increase budget)
- Weekly optimisation checklist
- Monthly reporting template

BUDGET PACING:
- How to allocate the budget across campaigns
- Testing budget vs scaling budget
- Daily vs lifetime budget decision