Write a Product Launch Marketing Plan

Create a full product launch marketing plan for the following:

Product name: [name]
What it does: [describe the product clearly]
Launch date: [date or "in X weeks"]
Target customer: [describe in detail]
Price point: [amount]
Unique selling proposition: [what makes it different]
Existing audience: [email list size / social following / community]
Marketing budget: [amount or "bootstrap"]
Biggest risk for this launch: [what could go wrong]

Structure the plan across 3 phases:

PHASE 1 — PRE-LAUNCH (4 weeks before):
- Week 4: Awareness building activities
- Week 3: Interest and desire building
- Week 2: Anticipation and waitlist building
- Week 1: Final push and launch prep

For each week:
- Primary activity and channel
- Content to create
- Email to send (subject line and purpose)
- Social posts (2-3 specific ideas)
- Goal and metric

PHASE 2 — LAUNCH WEEK:
- Day 1: Launch day sequence (emails, posts, timing)
- Days 2-3: Momentum maintenance
- Days 4-5: Social proof amplification
- Days 6-7: Last chance push

For each day:
- Morning action
- Afternoon action
- Metric to check

PHASE 3 — POST-LAUNCH (2 weeks after):
- Customer onboarding campaign
- Review and testimonial collection
- Referral activation
- Lessons learned review

OVERARCHING ELEMENTS:
- Core launch message (the one sentence that drives all content)
- Objection handling guide (top 5 objections and responses)
- Media and PR outreach list (types of outlets to target)
- Influencer/affiliate activation plan
- Budget allocation across channels