Write a Post-Purchase Email Flow

Write a complete post-purchase email flow for the following:

Business: [name and what it sells]
Product or service purchased: [describe]
Customer type: [first-time buyer / repeat customer / high-value purchase]
Delivery timeline: [instant digital / 1-3 days / 1-2 weeks / ongoing service]
Post-purchase goal: [reduce buyer remorse / drive repeat purchase / generate reviews / increase LTV / all]
Upsell or cross-sell opportunities: [complementary products or upgrades available]
Community or loyalty programme: [yes — describe / no]
Email platform: [specify]

Deliver the complete post-purchase flow:

FLOW ARCHITECTURE:
- Complete email map from purchase to 90 days after
- Branching logic (first-time vs repeat buyer)
- Behaviour-triggered emails vs time-based

COMPLETE EMAIL SEQUENCE:

IMMEDIATE (within minutes):
- Order confirmation email
- What to include beyond just the receipt
- How to set expectations and build excitement

DAY 1-3 (anticipation phase):
- Shipping confirmation (if physical)
- Build excitement for what is coming
- What to do while they wait

DAY 3-7 (delivery and first use):
- Delivery confirmation or access email
- Getting started guide
- Quick win email (help them succeed fast)

DAY 7-14 (activation phase):
- Check-in email (how is it going)
- Feature discovery (what else they can do)
- Success story from similar customer

DAY 14-30 (loyalty building):
- Review or testimonial request (timed right)
- Referral programme introduction
- Related product or upgrade suggestion

DAY 30-90 (retention and repeat):
- Loyalty reward or VIP invite
- Re-order reminder (consumables)
- New product announcement
- Anniversary of purchase email

FOR EACH EMAIL:
- Subject line
- Preview text
- Full copy
- CTA
- Personalisation opportunities
- Trigger (time / behaviour)

METRICS:
- Repeat purchase rate target
- Review generation target
- Referral generation target