Write a Marketing Budget and Forecast

Build a marketing budget and forecast for the following business:

Business name: [name]
Annual revenue target: [£/$ amount]
Current monthly revenue: [£/$ amount]
Total marketing budget available: [annual or monthly amount]
Current customer acquisition cost: [£/$ or "unknown"]
Current conversion rates (if known): [lead to customer %]
Primary marketing channels currently used: [list]
Channels you want to test: [list]
Seasonal peaks (if any): [busy months]
Team doing the marketing: [in-house / agency / freelancer / mix]

Provide a complete budget framework:

BUDGET ALLOCATION MODEL:
- Recommended split across channels (% and £/$ amount)
- Justification for each allocation
- Fixed costs vs variable/performance spend
- Testing budget (amount to set aside for new channel experiments)

CHANNEL-BY-CHANNEL PLAN:
For each active channel provide:
- Monthly budget
- Expected impressions/reach
- Expected leads/conversions
- Target CPA (cost per acquisition)
- ROI assumption and basis

FORECAST MODEL:
- Monthly revenue forecast based on this spend
- Customer acquisition forecast (new customers per month)
- Pipeline coverage ratio
- Break-even analysis (when does each channel pay for itself)

SCENARIO PLANNING:
- Conservative scenario (70% of targets)
- Base scenario (100% of targets)
- Optimistic scenario (130% of targets)
- What changes in each scenario

BUDGET GOVERNANCE:
- Monthly budget review process
- Decision rules for reallocating budget mid-year
- What metrics trigger a budget increase vs decrease per channel
- When to pause a channel entirely

REPORTING TEMPLATE:
- Monthly marketing performance report structure
- The 5 numbers the CEO or board cares about