Write an Explainer Video Script

Write a complete explainer video script for the following:

What is being explained: [product / service / process / concept / technology]
Core message: [the one thing the viewer must understand after watching]
Target viewer: [describe who they are and their current level of understanding]
Video length: [60 seconds / 90 seconds / 2 minutes / 3 minutes]
Animation style (if animated): [flat 2D / whiteboard / motion graphics / character animation / mixed]
Tone: [friendly and approachable / professional / energetic / calm and authoritative / playful]
CTA: [visit website / sign up / download / contact / learn more]
Main pain point to address: [what problem does this solve for the viewer]

Script structure:

OPENING HOOK (first 5 seconds):
- Relatable problem statement or question
- Immediately signals "this is for you"

PROBLEM SETUP (10-15 seconds):
- Describe the situation before the solution
- Viewer should nod and recognise themselves
- One-two punch: the problem and its consequence

SOLUTION INTRODUCTION (10-15 seconds):
- Introduce the product/service/concept
- Plain language — no jargon
- The one-sentence explanation

HOW IT WORKS (20-40 seconds depending on length):
- 3 key features or steps explained as benefits
- Each one should answer "so what?" for the viewer
- Use analogy or comparison if concept is complex

SOCIAL PROOF MOMENT (5-10 seconds):
- Quick credibility indicator
- Numbers, names, or outcomes

CLOSING CTA (5-10 seconds):
- Clear single action
- Remove friction (tell them exactly what to do)
- Reinforce the primary benefit

FORMAT:
- Narration clearly marked
- [VISUAL: what is shown on screen at each moment]
- [ANIMATION NOTE: what the animation should do]
- Timing markers per section
- On-screen text suggestions
- Word count total

AFTER THE SCRIPT:
- Suggest 3 alternative opening hooks to A/B test
- Flag any sections where the pacing feels slow
- Recommend where to add humour or personality if appropriate