Write a Content Marketing Strategy

Build a complete content marketing strategy for the following business:

Business name: [name]
Industry: [sector]
Target audience: [describe your ideal reader/viewer]
Business goal for content: [SEO traffic / lead generation / brand authority / customer retention / all]
Existing content: [what content already exists — blog posts, videos, etc.]
Competitors doing content well: [who to study]
Team/resources for content: [solo / small team / agency — time available per week]
Budget: [monthly content budget]
Primary channels: [blog / YouTube / LinkedIn / podcast / email / social]

Deliver a full strategy covering:

STRATEGIC FOUNDATION:
- Content mission statement (one sentence: we help [audience] do/understand [topic] so they can [outcome])
- 4 content pillars (themes you will own)
- Unique point of view (what makes your content perspective distinctive)

AUDIENCE INTENT MAPPING:
- Top of funnel content (awareness — they don't know you yet)
- Middle of funnel content (consideration — they are evaluating options)
- Bottom of funnel content (decision — they are close to buying)
- Retention content (customers — keep them engaged and loyal)

CONTENT CALENDAR (90 days):
- Publishing cadence per channel
- Content type mix (educational / entertaining / promotional ratio)
- 20 specific content ideas with titles and target keywords
- Monthly themes

DISTRIBUTION STRATEGY:
- Organic channels and how to maximise reach
- Email newsletter role
- Social amplification approach
- Content repurposing workflow

OPERATIONS:
- Content creation workflow (brief → draft → edit → publish → distribute)
- Roles and responsibilities
- Tools needed

MEASUREMENT:
- KPIs by funnel stage
- Monthly content review template
- How to identify what to produce more of