Write a Comprehensive Style Guide

Write a comprehensive editorial style guide for the following:

Brand or publication: [name]
Type of content produced: [blog / news / marketing / technical documentation / social media / all]
Audience of the content: [who reads your content]
Brand voice: [describe in 3-5 adjectives]
Industry: [sector — affects tone and terminology conventions]
Geographic market: [US / UK / global — affects spelling, terminology]
Existing style concerns: [specific inconsistencies or problems to solve]
Team using this guide: [writers / editors / marketing / all staff]

Build the complete style guide:

SECTION 1 — VOICE AND TONE:
- Brand voice definition (the unchanging character)
- Tone spectrum (how voice adjusts by context)
- Voice in practice: before and after examples (10 pairs)
- What we sound like vs what we don't

SECTION 2 — GRAMMAR AND USAGE:
- Oxford comma: use or not?
- Capitalisation rules (specific to your brand)
- Numbers: when to spell out vs use numerals
- Dates and times format
- Abbreviations and acronyms policy
- Hyphenation rules
- Punctuation edge cases (em dash / en dash / ellipsis usage)
- Sentence length guidance

SECTION 3 — SPELLING AND TERMINOLOGY:
- US vs UK English decision
- Brand-specific terms and how to spell/capitalise them
- Industry jargon: use / avoid / define on first use
- Preferred word list (our word vs alternatives)
- Words and phrases to avoid

SECTION 4 — FORMATTING:
- Heading hierarchy (H1 / H2 / H3 guidance)
- Paragraph length
- Bullet and numbered list rules
- Bold and italic usage
- Link text style
- Image captions

SECTION 5 — CONTENT TYPES:
For each content type you produce:
- Structure template
- Length guidance
- Tone calibration
- Required elements
- Examples of excellent and poor execution

SECTION 6 — INCLUSIVE LANGUAGE:
- Gender-neutral language policy
- Disability and health language
- Cultural sensitivity guidelines
- Terms that have evolved — old vs preferred

SECTION 7 — SEO AND WEB WRITING:
- Keyword usage philosophy
- Meta description guidelines
- Alt text standards
- Readability targets

SECTION 8 — LEGAL AND COMPLIANCE:
- Claims to avoid
- Disclaimer requirements
- Copyright and attribution
- Privacy and data references

APPENDIX:
- Quick reference card (one-page summary)
- Changelog (how to update this document)
- Who to contact with questions