Prompt Library 📧 Email Write a Complete Cold Email Campaign
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Write a Complete Cold Email Campaign

Build a multi-touch cold email sequence that books meetings and generates replies.
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The Prompt

Write a complete cold email campaign for the following:

Sender: [name, role, company]
Product or service: [describe what you are selling]
Target prospect: [job title, company type, industry, company size]
Pain point addressed: [the specific problem you solve for this person]
Value proposition: [the specific outcome you deliver]
Social proof available: [customer names, case study results, testimonials]
Meeting or call goal: [what you want the reply to be]
Personalisation signals to use: [recent news, job changes, content they published, other]
Sequence length: [5 / 7 / 10 touchpoints]
Channel mix: [email only / email + LinkedIn touches]

Deliver the complete campaign:

PROSPECT RESEARCH FRAMEWORK:
- How to research each prospect in under 5 minutes
- Where to find personalisation triggers
- What to look for on LinkedIn, company website, news
- Red flags that this prospect is not worth emailing

COMPLETE SEQUENCE:
For each touchpoint provide:
- Day number and channel
- Subject line (with A/B variant)
- Preview text
- Full email body
- Personalisation instruction (where to insert custom research)
- CTA (one per email — specific and low friction)
- Tone of this specific touch

TOUCHPOINT STRATEGY:
- Email 1: First impression (value-led, not pitchy)
- Email 2: Different angle (case study or insight)
- Email 3: Pattern interrupt (something unexpected)
- Email 4: Social proof or results-led
- Email 5: Direct and honest (are you the right person?)
- Email 6: One last value add
- Email 7: Breakup email (graceful close)

SUBJECT LINE BANK:
- 15 subject line options across: curiosity / benefit / referral / question / direct
- For each: expected open rate type and why

OBJECTION HANDLING:
- "Not interested" reply template
- "Bad timing" reply template
- "Send me more info" reply template
- "We already have a solution" reply template

REPLY MANAGEMENT:
- How to handle a positive reply to book the meeting
- Meeting confirmation email
- Pre-meeting preparation email

CAMPAIGN METRICS:
- Expected benchmarks for this type of sequence
- How to know if the campaign is working
- What to change if open rates are low vs reply rates are low

📝 Fill in the blanks

Replace these placeholders with your own content:

[name, role, company]
[describe what you are selling]
[job title, company type, industry, company size]
[the specific problem you solve for this person]
[the specific outcome you deliver]
[customer names, case study results, testimonials]
[what you want the reply to be]
[recent news, job changes, content they published, other]
[5 / 7 / 10 touchpoints]
[email only / email + LinkedIn touches]

How to use this prompt

1
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2
Replace the placeholders

Swap out anything in [BRACKETS] with your specific details.

3
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