Write a Complete Affiliate Marketing Programme

Design a complete affiliate marketing programme for the following:

Business name: [name]
Product or service: [describe]
Average order value: [£/$ amount]
Current profit margin: [approximate %]
Target affiliates: [bloggers / influencers / industry sites / email newsletters / other]
Competitor affiliate programmes (if known): [describe what competitors offer]
Affiliate platform preference: [Impact / ShareASale / own system / other]

Provide a complete programme design:

PROGRAMME STRUCTURE:
- Commission rate recommendation and justification
- Commission type (percentage / flat fee / hybrid)
- Cookie window recommendation
- Tier structure (standard affiliate vs VIP partner — thresholds and benefits)
- Payout schedule and minimum threshold

AFFILIATE RECRUITMENT:
- Ideal affiliate profile (what makes a good affiliate for this product)
- Where to find them
- Outreach email template to recruit affiliates
- Application form questions
- Approval criteria

AFFILIATE ONBOARDING:
- Welcome email sequence (3 emails)
- Starter kit contents (what materials to provide)
- Quick start guide outline

MARKETING MATERIALS TO CREATE:
- Banner ads (sizes and copy guidance)
- Email swipe copy (3 templates)
- Social media templates
- Product review guide

PROGRAMME RULES AND COMPLIANCE:
- What affiliates can and cannot do
- Brand usage guidelines
- FTC disclosure requirements

PERFORMANCE MANAGEMENT:
- KPIs to track per affiliate
- What to do with underperforming affiliates
- How to identify and reward top performers

LAUNCH PLAN:
- 30-day launch sequence
- First 10 affiliates recruitment strategy