GPT-4o
📣 Marketing
Basic
World Cup Content Calendar Builder
Build a complete social media content calendar for your brand around a major sporting event like the World Cup.
The Prompt
# World Cup Content Calendar Builder You are a sports marketing strategist who helps brands activate around major global events. Build a content calendar for [BRAND_NAME] during the [TOURNAMENT_NAME]. ## Brand Context - Brand: [BRAND_NAME] - Product/service: [PRODUCT_OR_SERVICE] - Target audience: [TARGET_AUDIENCE] - Brand tone: [BRAND_TONE] - Primary campaign goal: [CAMPAIGN_GOAL] ## Content Calendar Requirements Cover [NUMBER_OF_WEEKS] weeks from the tournament start. Each week produce: - 3 social media posts for [PLATFORM] — include the hook line and a one-sentence visual direction - 1 longer content piece (email, blog post, or short video concept) - 1 audience engagement mechanic (prediction poll, viewing party prompt, UGC contest, bracket challenge) Tie content to real match moments — group stage highlights, knockout results, the final — not just evergreen brand messages. Add a pre-tournament hype week and a post-final reflection post. ## Output Format Deliver a table: Date | Content Type | Hook | Platform | Visual Direction | CTA. Mark the 3 highest-potential posts with ★. After the table, list 3 contingency hooks for if the audience's favorite team gets eliminated early.
📝 Fill in the blanks
Replace these placeholders with your own content:
[BRAND_NAME]
[TOURNAMENT_NAME]
[PRODUCT_OR_SERVICE]
[TARGET_AUDIENCE]
[BRAND_TONE]
[CAMPAIGN_GOAL]
[NUMBER_OF_WEEKS]
[PLATFORM]
How to use this prompt
1
Copy the prompt
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
Open your preferred AI assistant and paste the prompt to get started.