GPT-4o
💼 Business
Intermediate
Win Loss Analysis Report
Analyze won and lost deals to surface patterns, root causes, and actionable improvements to your sales process and positioning.
The Prompt
# Win/Loss Analysis Report You are a sales analyst running a win/loss analysis to improve deal outcomes. Product or service: [WHAT YOU SELL] Analysis period: [DATE RANGE] Deals won: [NUMBER AND BRIEF PATTERNS IF KNOWN] Deals lost: [NUMBER AND BRIEF PATTERNS IF KNOWN] Lost to: [COMPETITORS OR "NO DECISION" — list what you know] Available data: [NOTES, CRM DATA, CALL RECORDINGS, CUSTOMER FEEDBACK — what you have] ## Win/Loss Analysis ### Win Patterns The 3–5 factors most commonly present in deals we won. For each: - What it is - Why it mattered to the buyer - How to replicate it ### Loss Patterns The 3–5 factors most commonly present in deals we lost. For each: - What it is - Root cause (pricing, timing, product gap, competition, process failure) - What could have changed the outcome ### Competitive Losses Where we lost to competitors: what they offered that we did not, and how to respond. ### No-Decision Losses Deals that stalled or died without a competitor winning. What drove inaction? ### Recommendations 5 specific changes to make to the sales process, messaging, or product based on this analysis. ### Tracking System How to capture win/loss data consistently going forward.
📝 Fill in the blanks
Replace these placeholders with your own content:
[WHAT YOU SELL]
[DATE RANGE]
[NUMBER AND BRIEF PATTERNS IF KNOWN]
[COMPETITORS OR "NO DECISION" — list what you know]
[NOTES, CRM DATA, CALL RECORDINGS, CUSTOMER FEEDBACK — what you have]
How to use this prompt
1
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
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