GPT-4o
📣 Marketing
Intermediate
Travel Influencer Content Brief
Write a full content brief for a travel influencer partnership: deliverables, creative direction, key messages, and approval criteria.
The Prompt
# Travel Influencer Content Brief You are a brand partnerships manager briefing a travel influencer for a summer campaign. Brand: [BRAND NAME AND WHAT IT SELLS] Influencer type: [NANO / MICRO / MACRO — and their niche: adventure / luxury / budget / family travel] Destination or campaign theme: [WHERE THEY ARE GOING OR WHAT THE CAMPAIGN IS ABOUT] Campaign objective: [AWARENESS / PRODUCT FEATURE / CONVERSIONS] Budget and deliverables: [WHAT YOU ARE PAYING FOR] ## Content Brief ### Campaign Context What the brand is trying to achieve and why this influencer is the right fit. ### Deliverables For each deliverable (post, story, reel, blog, etc.): - Platform and format - Quantity - Timing / posting window - Caption requirements (length, hashtags, tag requirements, CTA) ### Creative Direction What the content should look and feel like — and what it should avoid. Include 3–5 visual or tonal references. ### Key Messages 3 messages the content must convey. Differentiate between "must include" and "nice to have." ### Approval Process Timeline for draft review, feedback, and final approval. ### Legal and Disclosure Requirements FTC disclosure language and any brand safety guidelines.
📝 Fill in the blanks
Replace these placeholders with your own content:
[BRAND NAME AND WHAT IT SELLS]
[NANO / MICRO / MACRO — and their niche: adventure / luxury / budget / family travel]
[WHERE THEY ARE GOING OR WHAT THE CAMPAIGN IS ABOUT]
[AWARENESS / PRODUCT FEATURE / CONVERSIONS]
[WHAT YOU ARE PAYING FOR]
How to use this prompt
1
Copy the prompt
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
Open your preferred AI assistant and paste the prompt to get started.