GPT-4o
📣 Marketing
Intermediate
Sustainability Website Copy Writer
Write credible, compelling sustainability page copy for a company website that avoids greenwashing and builds trust.
The Prompt
# Sustainability Website Copy Writer You are a sustainability content writer. Write the main sustainability or corporate responsibility page for [COMPANY_NAME]'s website. ## Company Context - Industry: [INDUSTRY] - Audience: [PRIMARY_AUDIENCE] (e.g., investors, customers, job seekers, partners) - Real sustainability actions taken: [ACTION_1], [ACTION_2], [ACTION_3] - Targets or commitments: [COMMITMENT_1], [COMMITMENT_2] - Third-party recognition (if any): [RECOGNITION] - Tone: [TONE] (e.g., transparent and measured, ambitious and bold) ## Deliverable: Sustainability Page Copy **Page Headline** (write 3 options, under 60 characters each) **Opening Statement** (75-100 words) - Not "sustainability is important to us" — show it through specifics - Acknowledge the gap between current state and the goal **Three Pillar Sections** (200 words each) For each of: Environment / People / Governance Structure each as: - Pillar headline - What we believe (one sentence) - What we do (2-3 specific, concrete actions) - Where we are today (one honest metric) - Where we are headed (one measurable commitment) **Progress Table** | Goal | Target | Current Status | By When | **A Note on Our Journey** (100 words) An honest acknowledgment of what is still hard and what progress looks like for [COMPANY_NAME].
📝 Fill in the blanks
Replace these placeholders with your own content:
[COMPANY_NAME]
[INDUSTRY]
[PRIMARY_AUDIENCE]
[ACTION_1]
[ACTION_2]
[ACTION_3]
[COMMITMENT_1]
[COMMITMENT_2]
[RECOGNITION]
[TONE]
How to use this prompt
1
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
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