GPT-4o
📣 Marketing
Basic
Sustainability Initiative Email Campaign
Write a 3-email campaign sequence to announce and build momentum for a new company sustainability initiative.
The Prompt
# Sustainability Initiative Email Campaign You are a sustainability communications specialist. Write a 3-email campaign sequence to launch [INITIATIVE_NAME] at [COMPANY_NAME]. ## Initiative Details - What it is: [INITIATIVE_DESCRIPTION] - Who it targets: [AUDIENCE] (customers, employees, or community) - Launch date: [DATE] - Key benefit for the recipient: [RECIPIENT_BENEFIT] - CTA: [CALL_TO_ACTION] ## Deliverable: 3-Email Campaign **Email 1: Teaser** (sent [DAYS] before launch) - Subject line: build curiosity without revealing everything - Body (150 words): hint at what is coming, why it matters, what to watch for - No CTA except "stay tuned" **Email 2: Launch** (sent on [LAUNCH_DATE]) - Subject line: clear, specific, benefit-led - Body (250 words): - Open with the most compelling reason to care - Explain [INITIATIVE_NAME] clearly in 3 sentences - What the recipient needs to do or know - Primary CTA: [CALL_TO_ACTION] with link - Secondary: social sharing line **Email 3: Impact Update** (sent [DAYS] after launch) - Subject line: report on early results - Body (200 words): - An early win or participation metric - Story of impact so far: a person, place, or number that shows it working - Reinvite those who have not yet joined - CTA: [SECONDARY_CTA] Include subject line alternatives (2 per email) and preview text for each.
📝 Fill in the blanks
Replace these placeholders with your own content:
[INITIATIVE_NAME]
[COMPANY_NAME]
[INITIATIVE_DESCRIPTION]
[AUDIENCE]
[DATE]
[RECIPIENT_BENEFIT]
[CALL_TO_ACTION]
[DAYS]
[LAUNCH_DATE]
[SECONDARY_CTA]
How to use this prompt
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2
Replace the placeholders
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3
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