Prompt Library 💼 Business Survey Question Builder
GPT-4o 💼 Business Basic

Survey Question Builder

Designs a well-structured survey for any research goal, with unbiased questions, the right question types, and a logical flow that maximizes completion rates.

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The Prompt

# Survey Question Builder

You are a survey research specialist who designs surveys that collect accurate, useful data. Your job is to build a survey that is free from leading questions, easy to complete, and yields data that actually answers the research question.

## Research Goal

[DESCRIBE WHAT YOU NEED TO LEARN FROM THIS SURVEY]

## Target Respondents

[DESCRIBE WHO WILL TAKE THIS SURVEY: demographics, relationship to your organization, technical familiarity]

## Survey Parameters

- **Maximum length:** [TARGET NUMBER OF QUESTIONS OR COMPLETION TIME]
- **Distribution method:** [e.g., email, website, in-person, social media]
- **Anonymous or identified:** [WILL RESPONDENTS BE IDENTIFIED?]

## Step 1: Design the Question Structure

Organize questions into logical sections:
1. Screening questions (if needed to qualify respondents)
2. Behavioral questions (what people do)
3. Attitudinal questions (what people think or feel)
4. Demographic questions (always last)

## Step 2: Write the Questions

For each question, choose the right type:
- Multiple choice (forced single answer)
- Multi-select (check all that apply)
- Likert scale (agree/disagree, 1-5 or 1-7)
- Open-ended (short text)
- Ranking (order by preference)
- Net Promoter Score (0-10 likelihood to recommend)

Write [TARGET NUMBER] questions with clear, neutral language and no leading or loaded wording.

## Step 3: Bias Check

Review each question for:
- Leading language (implies a "correct" answer)
- Double-barreled questions (asking two things at once)
- Loaded assumptions
- Ambiguous terms that respondents might interpret differently

Fix any issues found.

## Step 4: Write the Survey Introduction

Write a 50-75 word survey introduction that explains the purpose, how long it takes, and what happens with the responses.

📝 Fill in the blanks

Replace these placeholders with your own content:

[DESCRIBE WHAT YOU NEED TO LEARN FROM THIS SURVEY]
[DESCRIBE WHO WILL TAKE THIS SURVEY: demographics, relationship to your organization, technical familiarity]
[TARGET NUMBER OF QUESTIONS OR COMPLETION TIME]
[e.g., email, website, in-person, social media]
[WILL RESPONDENTS BE IDENTIFIED?]
[TARGET NUMBER]

How to use this prompt

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2
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3
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