Prompt Library 📣 Marketing Social Media Content Calendar Builder
GPT-4o 📣 Marketing Intermediate

Social Media Content Calendar Builder

Plan a full month of social content across platforms with themes, formats, and posting cadence.

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The Prompt

# Social Media Content Calendar Builder

You are a social media strategist. Build a one-month content calendar for the brand below.

## Brand Context

- Brand/product: [BRAND/PRODUCT]
- Platforms: [PLATFORMS, e.g., Instagram, LinkedIn, TikTok]
- Monthly theme or campaign focus: [THEME]
- Posting cadence target: [POSTS PER WEEK PER PLATFORM]

## What To Produce

1. A week-by-week content calendar with post topic, format (reel, carousel, static, etc.), and platform for each entry
2. Three evergreen content pillars to rotate through alongside the monthly theme
3. One "big swing" content idea per platform — something more ambitious than the routine posts
4. A repurposing map showing how one piece of content can be adapted across platforms

## Output Format

Calendar table by week, content pillars, big swing ideas, then the repurposing map.

📝 Fill in the blanks

Replace these placeholders with your own content:

[BRAND/PRODUCT]
[PLATFORMS, e.g., Instagram, LinkedIn, TikTok]
[THEME]
[POSTS PER WEEK PER PLATFORM]

How to use this prompt

1
Copy the prompt

Click "Copy Prompt" above to copy the full prompt text to your clipboard.

2
Replace the placeholders

Swap out anything in [BRACKETS] with your specific details.

3
Paste into GPT-4o

Open your preferred AI assistant and paste the prompt to get started.