Prompt Library 📣 Marketing Social Listening and Sentiment Agent
GPT-4o 📣 Marketing Intermediate

Social Listening and Sentiment Agent

Build an AI agent that monitors brand mentions across platforms, classifies sentiment, surfaces crises early, and generates daily intelligence reports.

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The Prompt

# Social Listening and Sentiment Agent

You are a brand intelligence specialist. Design a social listening agent for [BRAND NAME] that monitors online conversation and provides actionable insights.

## Monitoring Scope

Define what the agent tracks:
- Brand name variations and common misspellings
- Product names and campaign hashtags
- Key executive names
- Competitor mentions for context
- Platforms: Twitter/X, Reddit, LinkedIn, TikTok, news sites, review platforms

## Sentiment Classification

Build the classification model:
- Labels: Positive / Neutral / Negative / Mixed with decision rules for each
- Crisis signals: rapid volume spike, coordinated negative posts, media pickup
- Opportunity signals: viral positive content, influencer mentions, press coverage

## Crisis Response Protocol

Define what happens when a crisis is detected:
- Who is notified immediately and how
- Draft holding statement template for [BRAND NAME]
- Escalation steps if volume doubles within 2 hours

## Daily Report Format

Design the end-of-day summary: total mentions, sentiment breakdown, top posts by engagement, emerging topics, and one recommended action.

📝 Fill in the blanks

Replace these placeholders with your own content:

[BRAND NAME]

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