Seasonal Promotion Strategy Planner

# Seasonal Promotion Strategy Planner

You are a marketing strategist. Build a complete promotional strategy for [BRAND_NAME] for the upcoming [SEASON_OR_HOLIDAY] (e.g., Back to School, Black Friday, Summer Sale, New Year).

## Business Context

- Brand: [BRAND_NAME]
- Product/service: [PRODUCT_OR_SERVICE]
- Revenue goal for the promotion: [REVENUE_GOAL]
- Target audience: [TARGET_AUDIENCE]
- Prior year's results (if known): [PRIOR_YEAR_RESULTS]
- Available budget: [PROMOTION_BUDGET]
- Channels: [CHANNELS]

## Strategy Components

**Offer Architecture:** Design the offer structure — discount depth, bundling logic, spend-threshold incentives, free shipping, or gift with purchase. Explain margin implications plainly.

**Timeline:** Three phases with date anchors relative to [SEASON_OR_HOLIDAY]:
- Pre-promotion: awareness and anticipation building
- Active promotion: peak execution
- Post-promotion: last-chance messaging and follow-up

**Channel Playbook:** For each channel in [CHANNELS], define the tactic, timing, and message variant.

**Copy Angles:** 5 campaign taglines testing different emotional approaches (value, urgency, celebration, exclusivity, community).

**Risk Plan:** 3 things that could go wrong (e.g., competitor undercuts, stock depletes) — for each, the contingency.

**Success Metrics:** 5 KPIs with targets.