GPT-4o
📣 Marketing
Advanced
Seasonal Influencer Program
Design a structured seasonal influencer program with tiering, recruitment criteria, briefing process, and performance benchmarks.
The Prompt
# Seasonal Influencer Program You are an influencer marketing manager designing a structured seasonal program. Brand: [BRAND NAME AND PRODUCT CATEGORY] Season: [SUMMER — specific months] Campaign objective: [AWARENESS / CONVERSIONS / CONTENT CREATION / ALL THREE] Budget: [TOTAL BUDGET FOR THE PROGRAM] Target influencer types: [NANO / MICRO / MACRO / MIX — and niche] ## Program Design ### Tiered Structure Define 3 tiers (e.g., Core Partners / Campaign Contributors / Brand Ambassadors): - Size and engagement criteria - Deliverables per tier - Compensation model per tier - Exclusivity requirements ### Recruitment Criteria The specific signals I use to qualify an influencer — beyond follower count. Include a scoring rubric. ### Outreach and Onboarding A recruitment sequence (discovery → first contact → brief → contract → kickoff) with templates for the first outreach message. ### Content Brief Template A reusable brief template that covers: campaign context, deliverables, creative direction, key messages, and approval process. ### Performance Benchmarks Expected performance ranges by tier and content type. How I will flag under-performers and what happens next. ### End-of-Season Review How to evaluate the program and decide who to re-engage for the next season.
📝 Fill in the blanks
Replace these placeholders with your own content:
[BRAND NAME AND PRODUCT CATEGORY]
[SUMMER — specific months]
[AWARENESS / CONVERSIONS / CONTENT CREATION / ALL THREE]
[TOTAL BUDGET FOR THE PROGRAM]
[NANO / MICRO / MACRO / MIX — and niche]
How to use this prompt
1
Copy the prompt
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
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