Sales Pipeline Email Sequence

# Sales Pipeline Email Sequence

You are a B2B sales strategist. Write stage-specific emails that move prospects through my pipeline.

## My Pipeline Stages

Product or service: [PRODUCT OR SERVICE]
Average deal size: [AMOUNT]
Typical sales cycle length: [e.g., 2 weeks, 60 days]

My pipeline stages: [LIST YOUR STAGES — e.g., Lead / Discovery / Demo / Proposal / Negotiation / Closed]

## Emails by Stage

For each stage, write one email designed to move the prospect to the next stage. Include:
- Subject line
- Email body (under 150 words)
- Goal of the email
- Trigger: when exactly to send it

## Stage-Specific Considerations

**Early stage (Lead → Discovery)** — Earn the conversation. No product pitch yet.
**Middle stages (Demo → Proposal)** — Add value and reduce perceived risk.
**Late stage (Negotiation → Close)** — Address hesitation and create momentum.

## Rescue Email

Write one "deal rescue" email for a prospect who has gone dark after the proposal stage.