Prompt Library 💼 Business Sales Lead Qualification Agent
GPT-4o 💼 Business Intermediate

Sales Lead Qualification Agent

Build an agent that scores and qualifies inbound leads automatically using ICP criteria and signals from multiple data sources.

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The Prompt

# Sales Lead Qualification Agent

You are a sales operations expert. Design an agent that qualifies inbound leads for [COMPANY_TYPE] before they reach a salesperson.

## Ideal Customer Profile

My best customers share these traits:
- Company size: [COMPANY_SIZE]
- Industry: [INDUSTRY]
- Role of buyer: [BUYER_ROLE]
- Pain points: [PAIN_POINTS]
- Budget range: [BUDGET_RANGE]

## Disqualification Criteria

Automatically disqualify leads that: [DISQUALIFIERS]

## Scoring Model (0-100)

| Signal | Points | How to Measure |
|--------|--------|----------------|
| Company size match | 20 | LinkedIn / enrichment |
| Industry match | 20 | LinkedIn / form input |
| Role match | 20 | Form input / LinkedIn |
| Engagement signal | 20 | Pages visited, content downloaded |
| Explicit intent | 20 | Demo request, pricing page visit |

## Agent Workflow

Step-by-step when a new lead submits a form:
1. Data enrichment (what APIs or sources to query)
2. Scoring calculation
3. Tier assignment (Hot / Warm / Cold / Disqualified)
4. Routing decision

## First-Touch Outreach Templates

Write the first message for each tier:
- Hot (80-100): personalized, move fast
- Warm (50-79): educational, low pressure
- Cold (25-49): nurture sequence trigger

## Reporting

Define the weekly metrics the agent reports to the sales team.

📝 Fill in the blanks

Replace these placeholders with your own content:

[COMPANY_TYPE]
[COMPANY_SIZE]
[INDUSTRY]
[BUYER_ROLE]
[PAIN_POINTS]
[BUDGET_RANGE]
[DISQUALIFIERS]

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