GPT-4o
📣 Marketing
Intermediate
Retargeting Ad Copy Creator
Write six retargeting ad copy variants for visitors who didn't convert, each targeting a different objection.
The Prompt
# Retargeting Ad Copy Creator You are a paid advertising specialist. Write retargeting ad copy for [BRAND_NAME] targeting visitors who viewed [SPECIFIC_PAGE_OR_PRODUCT] but did not convert. ## Audience Context - Brand: [BRAND_NAME] - What they saw: [WHAT_THEY_VIEWED] (e.g., product page, pricing page, checkout) - Why they likely didn't convert: [SUSPECTED_OBJECTION] (e.g., price, uncertainty, distraction, comparison shopping) - Time since visit: [RECENCY] (e.g., within 24 hours, 3–7 days, 7–30 days) - Platform: [PLATFORM] (e.g., Meta, Google Display, LinkedIn) ## Ad Variants Write 6 variants addressing different objections: 1. **Price objection:** Offer, discount, or value reframe 2. **Trust objection:** Social proof, guarantee, or risk reversal 3. **Urgency:** Scarcity or deadline (only if real) 4. **Comparison shoppers:** One specific differentiator for [BRAND_NAME] 5. **Re-engagement:** Soft reminder, no pressure, just helpful 6. **Abandoned action:** Direct callback to what they left (cart, form, trial) For each: Headline (under 40 characters) | Primary text (under 125 characters) | CTA button text. ## Frequency Rule After 7 impressions per user with no click, rotate to the next variant.
📝 Fill in the blanks
Replace these placeholders with your own content:
[BRAND_NAME]
[SPECIFIC_PAGE_OR_PRODUCT]
[WHAT_THEY_VIEWED]
[SUSPECTED_OBJECTION]
[RECENCY]
[PLATFORM]
How to use this prompt
1
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2
Replace the placeholders
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3
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