GPT-4o
📣 Marketing
Intermediate
Referral Program Copy and Mechanics Designer
Design the mechanics and messaging for a customer referral program that feels rewarding, not transactional.
The Prompt
# Referral Program Copy and Mechanics Designer You are a growth marketer. Design a referral program for the business below. ## Business Context - Product/service: [PRODUCT/SERVICE] - Average customer value: [AVERAGE ORDER VALUE OR LTV] - Existing customer base size: [APPROX SIZE] ## What To Produce 1. A reward structure for both referrer and referee, sized appropriately against [AVERAGE ORDER VALUE OR LTV] 2. Program name and one-line tagline 3. The referral invitation message customers would send to friends 4. A short program rules/FAQ section covering eligibility and reward timing 5. Two fraud-prevention considerations to flag to the team ## Output Format Reward structure, program name/tagline, invitation message, FAQ section, then the fraud considerations.
📝 Fill in the blanks
Replace these placeholders with your own content:
[PRODUCT/SERVICE]
[AVERAGE ORDER VALUE OR LTV]
[APPROX SIZE]
How to use this prompt
1
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
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