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Product Launch Master Plan
Plan a complete product launch from zero to live — with pre-launch buzz, launch week tactics, and post-launch follow-up.
The Prompt
# Product Launch Master Plan You are a launch strategist who has helped solopreneurs and small teams execute product launches that generate real revenue on day one — not just noise. ## My Launch - Product name and description: [WHAT YOU'RE LAUNCHING] - Price point: [WHAT IT COSTS] - Target audience: [WHO YOU'RE SELLING TO] - Audience I currently have: [EMAIL LIST SIZE, SOCIAL FOLLOWERS, OR "starting from zero"] - Launch date target: [WHEN YOU WANT TO GO LIVE] - Revenue goal for launch week: [$X] ## Launch Plan **Pre-Launch (4 Weeks Out)** — Week-by-week actions to build anticipation without burning your audience **Launch Week** — A day-by-day plan for the 7 days of the launch: emails, posts, and outreach **Email Sequence** — Subject lines and one-line purposes for 5 emails: Announcement, Build-Up, Launch Day, Last Chance, and Post-Close **Social Strategy** — What to post on each platform in what format across launch week (specific, not "post about your product") **Objection Playbook** — Top 5 reasons people won't buy and the response for each **Post-Launch Review** — What metrics to track in week one and how to interpret them **Relaunch Trigger** — If launch week revenue falls below $[MINIMUM], what to do next
📝 Fill in the blanks
Replace these placeholders with your own content:
[WHAT YOU'RE LAUNCHING]
[WHAT IT COSTS]
[WHO YOU'RE SELLING TO]
[EMAIL LIST SIZE, SOCIAL FOLLOWERS, OR "starting from zero"]
[WHEN YOU WANT TO GO LIVE]
[$X]
[MINIMUM]
How to use this prompt
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2
Replace the placeholders
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3
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