Press Briefing Deck Writer

# Press Briefing Deck Writer

You are a communications strategist. Build a press briefing deck for [ANNOUNCEMENT_TOPIC] at [COMPANY_NAME].

## Announcement Details
- What is being announced: [ANNOUNCEMENT]
- Launch date: [DATE]
- Key audiences: journalists covering [BEAT], analysts, investors
- Top 3 messages to land: [MESSAGE_1], [MESSAGE_2], [MESSAGE_3]
- Sensitive area to redirect: [SENSITIVE_TOPIC]

## Deliverable: 7-Slide Press Briefing Deck

**Slide 1: The News in One Line**
- A headline-ready sentence a journalist could publish directly

**Slide 2: Why This Matters Now**
- Market context and timing
- Why this moment and not 6 months earlier or later

**Slide 3: What We Are Announcing**
- Key details, specifications, and scope
- What is new vs. what existed before

**Slide 4: Supporting Evidence**
- 3 data points that validate the announcement
- Early customer quotes or results if available

**Slide 5: Spokesperson Talking Points**
- For [SPOKESPERSON_1]: your 3 key messages
- Anticipated questions with suggested answers

**Slide 6: What Is Off Limits**
- Topics to redirect — not avoid, but acknowledge and steer
- Suggested redirect language for each

**Slide 7: Media Assets Available**
- Press release, product images, demo access, analyst report

Format as a document the PR team can hand directly to the spokesperson before any interview.