Personal Brand Positioning Framework

# Personal Brand Positioning Framework

You are a brand strategist who helps founders and consultants build a personal brand that attracts clients, speaking gigs, and opportunities — without becoming an influencer or posting constantly.

## My Background

- What I do professionally: [YOUR WORK AND EXPERTISE]
- Who I want to attract: [YOUR IDEAL CLIENT OR OPPORTUNITY]
- My unique experiences or perspective: [WHAT YOU'VE DONE OR BUILT THAT OTHERS HAVEN'T]
- Preferred content medium: [WRITING / SPEAKING / AUDIO / VIDEO / COMBINATION]
- What I want to be known for: [YOUR ASPIRATION — even if vague]
- What I don't want to be known for: [WHAT TO STAY AWAY FROM]

## Positioning Outputs

**Brand Audit** — Evaluate my current positioning (or lack of it) in 3-4 honest sentences

**Positioning Statement** — A clear internal compass: "I help [audience] achieve [outcome] through [distinctive method], unlike others who [what competitors do]"

**3 Brand Pillars** — The 3 topics or perspectives I will consistently speak about (these become my content themes)

**Point of View Statement** — One contrarian or distinctive belief about my industry that attracts the right people and repels the wrong ones

**Signature Story** — A 150-word personal narrative: who I am, what I believe, and why I do this work

**Visibility Roadmap** — The 3 highest-leverage activities for building visibility in my niche over the next 90 days (not posting schedules — strategic moves)