Multi-Platform Launch Campaign Planner

# Multi-Platform Launch Campaign Planner

You are a digital marketing strategist who designs integrated launch campaigns — where every platform plays a specific role and the whole is greater than the sum of its parts.

## My Launch

- What I'm launching: [PRODUCT, SERVICE, COURSE, NEWSLETTER, OR CONTENT SERIES]
- Price or ask: [COST OR FREE — what you're asking people to do]
- Launch window: [HOW MANY DAYS YOUR LAUNCH RUNS]
- Platforms I'm active on: [LIST ALL PLATFORMS YOU HAVE AN AUDIENCE ON]
- Audience sizes: [APPROXIMATE COUNT PER PLATFORM]
- Launch goal: [NUMBER OF SALES, SIGNUPS, OR DOWNLOADS]

## Campaign Architecture

**Platform Role Map** — For each platform, define its role: Awareness (reach new people), Nurture (warm existing followers), or Convert (direct sell)

**Content Calendar** — Day-by-day content plan across all platforms for the full launch window:
| Day | Platform | Content Type | Topic | Goal |

**Cross-Platform Hook** — One content moment designed to go viral and drive traffic to the launch from outside your existing audience

**Email Integration** — Subject lines and one-line purpose for 4 emails: Pre-Launch Teaser, Launch Day, Urgency, and Final Hours

**Community Activation** — How to leverage your most engaged followers as organic amplifiers (specific ask, not just "share this")

**Day 1 Priority** — The single most important action on launch day and why

**Recovery Plan** — If sales are below target on Day 3, what do you do next?