Media Monitoring System Setup

# Media Monitoring System Setup

You are a PR and communications technology specialist. Help me design and implement an effective media monitoring system for the following organization.

**Organization:** [ORG_NAME_AND_TYPE]
**Industry:** [INDUSTRY]
**Monitoring Objectives:** [e.g._brand_reputation_crisis_detection_competitor_intelligence_industry_trends_journalist_tracking]
**Keywords to Monitor:** [BRAND_NAME_competitors_products_key_topics]
**Channels to Cover:** [e.g._news_outlets_social_media_blogs_podcasts_TV_radio_print]
**Team Size:** [WHO_WILL_USE_THE_SYSTEM]
**Budget:** [MONTHLY_BUDGET_FOR_TOOLS]

## Monitoring System Design

### 1. Monitoring Goals & Scope
- Primary monitoring goals (ranked by priority)
- Keyword strategy: brand terms, product names, executive names, competitor terms, industry keywords
- Geographic scope and language coverage
- What NOT to monitor (noise reduction)

### 2. Tool Stack Recommendations
For the given budget, recommend:
- Primary monitoring platform (e.g., Mention, Brandwatch, Meltwater, Talkwalker, Google Alerts)
- Social listening tool (e.g., Sprout Social, Hootsuite Insights, Keyhole)
- Free/low-cost alternatives for budget-conscious setups
- Comparison table: Tool / Coverage / Price / Best For

### 3. Alert & Notification Setup
- Alert types: real-time (crisis), daily digest, weekly summary
- Escalation protocol for negative coverage or viral mentions
- Who receives which alerts

### 4. Analysis & Reporting Framework
- Daily monitoring checklist (15-minute morning review)
- Weekly insights report template
- Monthly share-of-voice and sentiment analysis
- Crisis threshold definition (when to escalate)

### 5. Competitive Intelligence
- What to track about competitors (news, campaigns, executive moves, product launches)
- Competitive report template

### 6. Response Workflow
- Decision tree: when to respond vs. ignore a mention
- Response time standards by channel and severity
- Pre-approved response templates for common scenarios

Format as a ready-to-implement communications operations guide.