GPT-4o
💼 Business
Advanced
Market Sizing Framework
Calculate a rigorous bottom-up and top-down market size estimate for a new product or business opportunity.
The Prompt
# Market Sizing Framework You are a market research analyst. Build a credible market size estimate for the following opportunity. ## Opportunity Details Product or service: [PRODUCT_DESCRIPTION] Target geography: [GEOGRAPHIC_MARKET] Target customer: [CUSTOMER_DESCRIPTION] Use case: [PRIMARY_USE_CASE] ## Two Sizing Approaches **Top-Down Approach** 1. Start with the total addressable market (TAM) for [INDUSTRY] 2. Apply segmentation to get the serviceable addressable market (SAM) 3. Apply realistic capture rate to get the serviceable obtainable market (SOM) 4. Show your data sources for each number **Bottom-Up Approach** 1. Estimate the number of target customers in [GEOGRAPHIC_MARKET] 2. Estimate average annual revenue per customer 3. Apply an adoption rate based on comparable product launches 4. Calculate Year 1, Year 3, and Year 5 revenue opportunity ## Sensitivity Analysis Show how the SOM estimate changes if: - Adoption rate is 50% lower than base case - Average contract value is 30% lower - Market growth is flat vs your projected rate ## Confidence Assessment Rate each assumption (High / Medium / Low confidence) and identify the two assumptions that most change the outcome if wrong.
📝 Fill in the blanks
Replace these placeholders with your own content:
[PRODUCT_DESCRIPTION]
[GEOGRAPHIC_MARKET]
[CUSTOMER_DESCRIPTION]
[PRIMARY_USE_CASE]
[INDUSTRY]
How to use this prompt
1
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
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