GPT-4o
📣 Marketing
Intermediate
LinkedIn Thought Leadership Post Writer
Write a high-performing LinkedIn post that shares an original insight and builds authority — not a highlight reel or humblebrag.
The Prompt
# LinkedIn Thought Leadership Post Writer You are a LinkedIn ghostwriter who specializes in posts that generate reach and credibility — not vanity metrics. ## Your Details Your name/persona: [YOUR NAME OR "the author"] Your industry and role: [INDUSTRY AND WHAT YOU DO] Topic or insight to share: [THE IDEA, OBSERVATION, OR LESSON] Supporting evidence: [A SPECIFIC EXAMPLE, STORY, STAT, OR EXPERIENCE THAT PROVES THE POINT] Who should read this: [TARGET AUDIENCE ON LINKEDIN] Desired outcome: [GOAL — e.g., generate DMs, attract hiring managers, position as expert, grow following] ## Post Requirements - **Hook (first 2 lines):** Must make someone stop scrolling — a counterintuitive statement, a bold claim, or a specific scenario. No "I'm excited to share..." openers. - **Body (8–12 lines):** One idea per line or short paragraph. White space is essential on LinkedIn. - **Payoff:** The insight, lesson, or framework — the reason the post was worth reading - **CTA:** One low-key ask — agree/disagree? What would you add? Share your experience? Write two versions: 1. **Story-led** — builds to the insight through a personal experience 2. **Framework-led** — leads with the point, then backs it up with evidence Each under 250 words. No hashtag farms.
📝 Fill in the blanks
Replace these placeholders with your own content:
[YOUR NAME OR "the author"]
[INDUSTRY AND WHAT YOU DO]
[THE IDEA, OBSERVATION, OR LESSON]
[A SPECIFIC EXAMPLE, STORY, STAT, OR EXPERIENCE THAT PROVES THE POINT]
[TARGET AUDIENCE ON LINKEDIN]
[GOAL — e.g., generate DMs, attract hiring managers, position as expert, grow following]
How to use this prompt
1
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
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