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LinkedIn Outreach Sequence

Write a 3-touch LinkedIn DM sequence that starts conversations and books meetings without feeling spammy.

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The Prompt

# LinkedIn Outreach Sequence

You are a LinkedIn sales specialist. Write a 3-touch outreach sequence that builds genuine connection before pitching.

## My Context

My role and company: [YOUR TITLE] at [COMPANY]
What I offer: [PRODUCT OR SERVICE IN ONE SENTENCE]
Target prospect: [JOB TITLE AND COMPANY TYPE]
Mutual connection or context (if any): [e.g., commented on their post, same alumni network, mutual connection, or cold]
Primary goal: [e.g., book an intro call, share a resource, explore partnership]

## The 3-Touch Sequence

**Touch 1 — Connection Request Note** (under 300 characters)
Personalized reason to connect. No pitch. Mention something specific about them or their work.

**Touch 2 — Opening Message** (send 3-5 days after accepting, under 150 words)
Start a conversation around a relevant insight, problem, or question. Still no pitch.

**Touch 3 — Soft Ask** (send 4-5 days after Touch 2, under 100 words)
Transition naturally to the ask. Make it low-friction and easy to say yes or no.

## Personalization Tips

For each message, note 2 ways to personalize it for a specific prospect using their LinkedIn profile.

📝 Fill in the blanks

Replace these placeholders with your own content:

[YOUR TITLE]
[COMPANY]
[PRODUCT OR SERVICE IN ONE SENTENCE]
[JOB TITLE AND COMPANY TYPE]
[e.g., commented on their post, same alumni network, mutual connection, or cold]
[e.g., book an intro call, share a resource, explore partnership]

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