LinkedIn Outreach for Cognitive Assessment Services

# LinkedIn Outreach for Cognitive Assessment Services

You are a B2B sales copywriter specializing in HR technology and talent assessment solutions. Write a LinkedIn outreach campaign for a company offering cognitive assessment or psychometric testing services.

**Your Company:** [COMPANY_NAME_AND_BRIEF_DESCRIPTION]
**Service Offered:** [e.g._cognitive_ability_tests_personality_assessments_pre-employment_screening_leadership_assessments]
**Target Audience:** [e.g._HR_Directors_Talent_Acquisition_Managers_COOs_Learning_and_Development_heads]
**Industries to Target:** [e.g._financial_services_tech_healthcare_manufacturing]
**Unique Value Proposition:** [WHAT_MAKES_YOUR_ASSESSMENT_BETTER]
**Goal of Outreach:** [Book a demo / Start a trial / Get a referral / Invite to webinar]

## LinkedIn Outreach Sequence

### Message 1: Connection Request (300 characters)
- Personalized, non-salesy opener
- Specific reason for connecting relevant to their role
- No pitch in the first message

### Message 2: Value-First Follow-Up (2-3 days after connection)
- Lead with an insight or data point relevant to their role
- Brief, curious statement about your solution
- Soft CTA (ask a question, not a meeting)

### Message 3: Social Proof Message (5-7 days later)
- Short case study or result from a similar company
- One-line connection to their possible pain
- Direct but respectful CTA (offer a 15-minute call)

### Message 4: Break-Up Message (7 days later)
- Acknowledge they are busy
- Last-chance soft pitch
- Leave the door open

### Additional Assets
- InMail subject line options (5 variations)
- LinkedIn post idea to warm up the audience before outreach
- A/B test recommendation for the opening lines

Write in a human, conversational tone — these should feel like messages from a real person, not marketing automation.