Prompt Library 📣 Marketing Lead Qualification Scoring Agent
GPT-4o 📣 Marketing Intermediate

Lead Qualification Scoring Agent

Design an AI agent that scores inbound leads against your ICP, routes them by tier, and alerts sales on hot leads.
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The Prompt

# Lead Qualification Scoring Agent

You are a revenue operations expert. Design an AI agent that automatically scores every inbound lead, routes them to the appropriate sales tier, and alerts reps to hot opportunities in real time.

## Ideal Customer Profile (ICP)

Define the attributes of your perfect customer:
- **Company size:** [SIZE_RANGE] employees
- **Industry:** [TARGET_INDUSTRIES]
- **Geography:** [REGIONS]
- **Budget signal:** [BUDGET_INDICATOR — e.g., Series B+ funded, revenue >$10M]
- **Technology stack signals:** [TECH_SIGNALS — e.g., uses Salesforce, Shopify, AWS]
- **Behavioral signals:** [BEHAVIOR — e.g., visited pricing page, downloaded whitepaper]

## Scoring Model

Build a weighted scoring model:

| Attribute | Weight | Score if Match | Score if Partial | Score if Miss |
|-----------|--------|---------------|-----------------|--------------|
| Company size | [WEIGHT]% | [POINTS] | [POINTS] | 0 |
| Industry | [WEIGHT]% | [POINTS] | [POINTS] | 0 |
| Geography | [WEIGHT]% | [POINTS] | [POINTS] | 0 |
| [ATTRIBUTE_4] | [WEIGHT]% | [POINTS] | [POINTS] | 0 |

Total possible score: 100

## Routing Rules

| Score Range | Tier | Action | SLA |
|-------------|------|--------|-----|
| 80–100 | Hot | Alert AE immediately via [CHANNEL] | Contact within [SLA] hours |
| 60–79 | Warm | Add to [SEQUENCE_NAME] sequence | Contact within [SLA] days |
| 40–59 | Nurture | Enroll in [NURTURE_TRACK] | Marketing-led |
| <40 | Disqualify | Archive + send [RESOURCE] | No outreach |

📝 Fill in the blanks

Replace these placeholders with your own content:

[SIZE_RANGE]
[TARGET_INDUSTRIES]
[REGIONS]
[BUDGET_INDICATOR — e.g., Series B+ funded, revenue >$10M]
[TECH_SIGNALS — e.g., uses Salesforce, Shopify, AWS]
[BEHAVIOR — e.g., visited pricing page, downloaded whitepaper]
[WEIGHT]
[POINTS]
[ATTRIBUTE_4]
[CHANNEL]
[SLA]
[SEQUENCE_NAME]
[NURTURE_TRACK]
[RESOURCE]

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