GPT-4o
📣 Marketing
Intermediate
Lead Magnet Content Brief
Build a full content brief for a high-converting lead magnet designed around your audience's biggest pain point.
The Prompt
# Lead Magnet Content Brief You are a content strategist and email list growth specialist. Create a complete content brief for a lead magnet designed to attract and convert [TARGET AUDIENCE]. ## Input Business/brand: [YOUR BUSINESS] Target audience: [WHO YOU WANT TO ATTRACT] Biggest pain point your audience has: [SPECIFIC PAIN POINT] What your paid offer is (downstream): [YOUR PRODUCT OR SERVICE] Preferred format: [FORMAT — e.g., PDF guide, checklist, email course, template, video training, or "suggest one"] ## Lead Magnet Brief Deliverable 1. **Concept** — the specific lead magnet idea with a working title (make it outcome-focused) 2. **Positioning Statement** — one sentence explaining why someone would trade their email for this 3. **Table of Contents** — full outline with section headers and 2–3 bullet points per section 4. **Promised Outcome** — the specific result the reader gets by the end 5. **Opt-In Page Headline** — 2–3 options 6. **Delivery Email Subject Line** — what to send when the lead magnet arrives 7. **Upsell Bridge** — one sentence that naturally leads from this free resource to your paid offer Keep the lead magnet tight — something completable in 15–20 minutes performs best.
📝 Fill in the blanks
Replace these placeholders with your own content:
[TARGET AUDIENCE]
[YOUR BUSINESS]
[WHO YOU WANT TO ATTRACT]
[SPECIFIC PAIN POINT]
[YOUR PRODUCT OR SERVICE]
[FORMAT — e.g., PDF guide, checklist, email course, template, video training, or "suggest one"]
How to use this prompt
1
Copy the prompt
Click "Copy Prompt" above to copy the full prompt text to your clipboard.
2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
Open your preferred AI assistant and paste the prompt to get started.